Welcome to my About Page!

I’m a writer, a kick-ass virtual assistant, and bookkeeping extraordinaire. I’m obsessed with business optimization, productivity, creating systems, and appreciating cute animals like this girl (aka the best cat ever).

My Mission

My mission is to help business owners and freelancers create and implement productive systems for a healthy business and life. What’s the point in trying to have one without the other?

Where I’m From & Where I Am Now

I was born and raised in a small beach town on the Gulf Coast of Florida. I still make it back home as much as I can to see the family, but I moved to the NYC suburbs (New Jersey) about 5 years ago. New York City has amazing energy and diversity plus phenomenal foodie options, but having a big kitchen and easier access to adventurous hikes like this one are some of the perks of living in New Jersey.


What I Can Do For You

If you’re a small business owner or a REALTOR® looking to scale your business (or even to just control the chaos), you’re in the right place. I help people just like you manage your editorial calendar and email marketing campaigns, post consistent content for your blog and social media, launch your products, and simplify your bookkeeping while giving you a clear picture of your business health. This is because I was you.

I know the struggle! I understand how tough it can be to consistently generate leads while focusing on doing a great job with your current clients.

I know about the night sweats you’re having, wondering if you’ve dropped the ball on one of your current projects. I know you know you need to create and implement systems but you just don’t have the time. We both know you need to up your social media game.

I get it and I can help. And, as a technology-loving virtual business, I can help anyone in the USA, not just New Jersey.


My Philosophy

I help busy people like you focus on what you do best, instead of all the mess.

I want to make the world a better, friendlier place through educating and empowering individuals and businesses. I help people like you gain the confidence and clarity in your business to pursue your big dreams and build a business you absolutely freaking adore.


What You Can Expect From Me

On this site, you’ll find information on all of the things that go into creating and sustaining a great business: systems optimization, technology, social media and internet marketing, small business and personal finance, and personal development. Additionally, I’ll mention what I’m reading or learning that I think others will find useful or interesting.

I post at least once a week, and sometimes I post more frequently than that. I will never endorse a product or service I don’t believe in.

If this sounds interesting and you want to be updated on my latest posts plus other musings, be sure to follow me on Facebook, my favorite social media platform. (Although Pinterest is a close second!)


“Your business grows to the extent that you do.” – Dianna Kokoszka


If we work together, you will get an honest professional that truly cares about her clients. That said, if you’re expecting a stuffy corporate type, that’s not me. Please look elsewhere. I believe the best and most productive work environments are the happy ones.

I believe in effective communication, that micro-managers have control issues they should work on, that dancing and laughter can bring the world together, and we can be kind and respectful to one another, even if we disagree.

If you’re interested in possibly working together, head to the Contact Me page and we’ll set up a free consultation call. You can tell me about yourself and your business, I’ll tell you a bit more about mine, and we’ll see if we’re a good fit for one another. It’s totally painless and low-pressure, I promise!

Stop putting it off, hoping the pain will go away on its own and contact me today!

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